I logged into my facebook account on 6th May 2010 and was greeted by a survey which asked me to state whether I had voted and is so who I had voted for I could also add a comment which would then be posted on my wall and in all of my friends new feeds. Now I am 20 so this is the first major election that I had been able to take part in and I must say it felt odd. I added my chosen party on facebook and I was then able to view anything that they posted and as I am a regular user it meant that I was updated on a regular basis. I think that the usage of the social networking world was very useful and modern, I like how I can simply go onto the Democracy UK facebook page and see whats been happening lately in politics it saves me time and incorporated important issues into my daily routine with ease.
This year alot more people took part and made usage of their vote as I think after the recession first hit they realised the importance and who is governing our country. Also the promises made by e.g. Lib Dems – stating that they will stop all university fees for undergraduates which will take place in 6 years, I think that was a very clever tactic and even made me consider voting Lib Dems. The majority of my friends when the election was brought up in general conversation stated they would voted Lib Dem for that reason and that reason only never mind that its a possibility and could never actually happen.
Channel 4 News’s Technology Correspondent Benjamin Cohen said: “Advertising on Facebook is particularly targeted, and it’s not hard to imagine why.
“You tell Facebook everything: your gender, age, sexuality, marital status, occupation, employer or university. It knows your hobbies and interests and through them it’s possible to guess if you have children."
“The political parties are creating highly targeted advertisements where they can advertise direct to the voters they need to reach in order to win a marginal seat. It’s highly powerful and much cheaper than full page ads in national newspapers.”
(http://www.channel4.com/news/articles/science_technology)
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