The website design can have a big impact on how the event is interpreted by the website viewers. This may have an effect on ticket sales for the event or the way people perceive the event.
I am going to start by finding the position of the London Fashion Week on the Google listings.
Typing 'London Fashion Week 2012' into Google brought me 16,500,000 results, in approximately 0.19 seconds. 16,500,000 is a lot of page results for one event, therefore, it is doubtful that a lot of these web pages are related to the 2012 London Fashion Week.The first result on the Google list was not a direct link to the London Fashion Week website. It is a link to the Sponsors of the event, Vodaphone. However, we can see that that Vodaphone has paid to advertise at the top of this paid. In general, people tend not to click on the sponsored linked which are highlighted at the top of the page as they do not trust the link.
However, the next four links which show on the listing are direct links to the London Fashion Week website. The links which show will take the viewer to different sections of the website, for example; news and events. Therefore, 4 out of the first 5 link will take the web user straight to the London Fashion Week website.
With females clicking on the first choice in the listing in 0.71 seconds, it is bad that London Fashion Week have not got the first position on the Google list. However, as some people do not trust the highlighted advertisements at the top of the Google listings, which is fortunate for London Fashion Week - and second place may just do. Also women who click within the 0.71 seconds tend to look for key words in or beneath the link, therefore they would be more likely to chose the second or third link over the first.
Moving on to look at the London Fashion Week Website; www.londonfashionweek.co.uk
It is clear to see straight away who the main sponsor of the event is; Vodaphone. Their logo is shown under the London Fashion Week title and says 'Principal sponsor' beside it. It is also shown at the bottom of the page, with sponsors such Canon, London evening standard, Topshop and Toni & Guy. If you click on the sponsors on the page, the website will then take you to the sponsors webpage.
The website loads very quickly, and continues to do so as you move around the different sections. The website itself first strikes you as being very clean cut, however, there is actually a lot going on on the home page and if you do not have any background knowledge on the event then this may be confusing. Across the top is different buttons which will take you to different sections of the website such as; LFW TV, Schedules, designers and many more. All in all, I think the page is fairly easy to navigate, and if you are looking for something specific about the event, then it wouldn't take a lot of time to find it.There is a section on the website where you are able to register to the event, this will allow keen follows of the event to keep on track with what is new, without having to use the website all the time.
In my next post I will look at the website for The Florence and the Mahcine tour, and compare the two event websites.
- British Fashion Council. (2012) London Fashion Week(online)Available: http://www.londonfashionweek.co.uk/
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