Website Comparison - The Florence and The Machine Tour

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In a typical month, 38 million adults will use a search engine
In 2011 - 80.1 billion dollars was spent on on-line advertising
With a large amount of people using search engines, it is essential for events to be at the top of the listings for the top search engines; Google, Yahoo and Ask. 
I have already found the positioning of the London Fashion Week website, therefore here I am going to focus on the Florence and the Machine Tour website position. After typing 'The Florence and the Machine tour 2012' into Google, it brought back 9,300,000 results in 0.26 seconds. 
So to begin; the first 3 links which are shown more prominently are ad's which have paid to be there. They are websites which are selling tickets to the Florence and the Machine tour, however they are selling the tickets at a higher price than the tickets face value. These Sites may pay to be there in order to trick people to pay a higher price for the tour tickets.
The following two website links will take the Google user straight to the official web page for Florence and the Machine. This is good as from the website you can view all the venues of the tour and buy tickets at face value and from a trusted website.
The sixth link on Google takes you to a website which is an article about the Florence and the Machine tour. It provides some useful information and shows the tour dates.

Therefore, out of the 6 links shown, only 2 of them are trust worthy, or serves the purpose. However, people who are searching for tickets for the tour are likely to go to the official page to look for tickets, rather than purchasing them from a website which they have never heard of.

So, once you have found the Official page on Google; http://florenceandthemachine.net/
 up comes a page with nothing but a Youtube video of Florence's single,  'No light, No light' to promote her new Album and tour 'Ceremonials', and a picture of Florence herself. You then have to click the button in the top right corner to enter the main site. This does not benefit the tour at all, it may increase her album sales but it is more likely to encourage people to look elsewhere to purchase tickets, or find information. People may not notice the button in the corner at a first glance and therefore go somewhere else.

Eventually, When you get onto the Florence and the Machine Official page, you can see that there is a lot going on, as you can see from the picture I have inserted. The picture shown at the top changes every couple of seconds, to show different pictures of Florence. There is a range of buttons which you can click on to take you to different areas of the website, such as; News, media, home, gallery etc. There is also a button which says 'live' if you click on this page it then takes you to a page which tells you all of the live dates of her tour. This page is clear and easy to view. You can then from here chose the venue and purchase the tickets. However, to me this seems very long winded, people (like myself) may lose patience before they get to buying the tickets; but on the plus side, the website is very quick when clicking onto the different pages.

Now to compare the two websites; starting with the search engines.
When both the event titles were entered into Google, London Fashion Week brought back more results that lead to their main website, whereas The Florence and the Machine tour only showed 2 links out of 6 which took the user directly to the official page. Therefore, on this basis it looks to me that London Fashion Week is easier to find than the tour. This may be because the event is a better known event with more people using Google to search for it.
Moving on to compare the two websites; both of the websites have a lot going on in terms of links to different pages, and moving images. However, on both pages the buttons across the top are clear to see and therefore the pages should be fairly easy to find your way around. For both the websites you are also able to register to the events to get all the latest updates on what is happening.
All in all, both of these websites are useful and easy to find your way around. However, I would say the London Fashion Week  is the better of the two websites as it is easier to find on Google, and because the link takes you straight to the web page, rather than to a different page like The Florence and the Machine one does. There is no reason why you should not be able to find all the necessary information on either of these web pages.

• Islands Universal Records Ltd (2012) Florence and the Machine (online) Available: http://florenceandthemachine.net/